Our privacy policy explains what kind of information we collect from you and how we use it and how to review and update it.

Qinnovation FZ LLC (“Qinnovation”, “Company”, “us”, “we”, or “our”) owns and operates Lovelty platform which includes website, Lovelty application and Lovelty apps published on Apple Store and Google Play Store (“Lovelty”, “app”, “apps”). We recognize the importance of protecting the privacy of all users (“you” or “user”) who access and/or use, whether as a guest or registered user, our website and our apps that run on computers, smart phones, tablets or other devices.


This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use Lovelty apps and the choices you have associated with that data. We minimize the use of personal data to just the information necessary to provide and improve Lovelty. By using Lovelty, you agree to the collection and use of information in accordance with this policy.

Lovelty is for a general audience, is not targeted to children, and does not knowingly collect personal information from children under 18 years of age.

This policy (together with our terms and conditions as set out on our website (our site) and any additional terms of use incorporated by reference into Our Site, applies to your use of:

  • Lovelty – Your Rewards App mobile application software (available on our Site and from the Apple & Android App Stores) once you have downloaded or streamed a copy of the App onto your mobile telephone or handheld device.
  • Any of the services accessible through the App (services).

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


We collect several different types of information for various purposes to provide and improve Lovelty for you. Types of data collected:

  • Personal Data:  You may give us information about you by filling in forms available on Lovelty, on Our Site or other sites of ours (together Our Sites), or by corresponding with us (for example, by e-mail or chat) whereby we may keep a record of that correspondence. This includes information you provide when you download or register Lovelty App, subscribe to our Services, share data via our App's social media functions, enter a competition, promotion or survey, when you report a problem with the App, our Services, or any of Our Sites, and when you contact us for any other matter or inquiry. The information you give us may include your first name, last name, e-mail address, gender, phone number, age, password and other registration information as well as financial and credit card information, personal description and photograph.
  •  Usage Data: Each time you use Lovelty we may automatically collect the following information: technical information, including the type of mobile device you use, your mobile network information, your mobile operating system, the type of mobile browser you use and other device information, information stored on your mobile telephone or handled device, depending on the permissions you have granted, from your mobile and desktop devices, including contact information, friends lists, login information, photos, videos or other digital content, details of your use of Lovelty or your visits to Our Sites including, but not limited to, traffic data, location data, weblogs and other communication data and the resources that you access. We may also use GPS technology to determine your current location. Some of our location-enabled Services require your personal data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by contacting us.
  • Third Party Information:  We are working closely with third parties (including, for example, business partners, sub-contractors in technical, advertising networks, analytics providers, search information providers) and may receive information about you from them.
  • Tracking and Cookies Data:   We use cookies and similar tracking technologies to track the activities on Lovelty and Our Sites and hold certain information to analyze and improve Lovelty Services. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our Sites may become inaccessible or not function properly.

We use the information collected in order to provide the applicable Services to you, either directly or through third party service providers including our partner companies, affiliates, merchants or other companies or websites with which we work from time to time (Our Partners).

Accordingly, you agree that it may be necessary for us to share your personal information with, and disclose some or all of the data we collect from you when you download or use the App to our Partners. If you do not want your data to be shared, you can choose not to allow the transfer by not using that particular Service. We may also share certain aggregated data with other third parties for general marketing and demographic purposes to help advertisers reach the kind of audience they want to target. We may therefore make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.

We may also use the information collected for purposes of performing analytics and conducting consumer research. This information may be used to communicate and provide additional information that may be of interest to you and Our Partners.

We may associate any category of information with any other category of information and will treat the combined information as personal data in accordance with this policy for as long as it is combined.


Qinnovation FZ LLC will retain your Personal Data only for as long as it is necessary for the purposes set out in this Privacy Policy.


The data that we collect from you may be transferred to, and stored at, the destination which we may determine from time to time, and processed by staff who work for us or for one of our suppliers. These staff may be engaged in the fulfilment of your request and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. Qinnovation FZ LLC will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our or third party secure servers. Where we have given you (or where you have chosen) a password that enables you to access our App, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

The security of your data is important to us, but remember that no method of transmission of information via the internet, or method of electronic storage is 100% secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to Our Sites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

We may collect and store personal data on your mobile telephone or handled device using application data caches and browser web storage (including HTML 5) and other technology.

Certain services include social networking or forum features. Ensure when using these features that you do not submit any personal data that you do not want to be seen, collected or used by other users.

  • Business Transaction: If Qinnovation FZ LLC is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
  • Disclosure for Law Enforcement: Under certain circumstances, Qinnovation FZ LLC may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
  • Legal Requirements: Qinnovation FZ LLC may disclose your Personal Data in the good faith belief that such action is necessary to:
    • Comply with a legal obligation
    • Protect and defend the rights or property of Qinnovation FZ LLC or their Employees
    • Prevent or investigate possible wrongdoing in connection with Lovelty
    • Protect the personal safety of users of Lovelty or the public
    • Protect against legal liability

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you. You have the right to access, update or request deletion of your Personal Data by contacting us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where Qinnovation FZ LLC relied on your consent to process your personal information.

We are working closely with third party companies to perform service-related services or to assist us in analyzing how Lovelty is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and obligated not to disclose or use it for any other purpose.

  • Operation: We use Amazon Web Services (AWS) as a service provider to store and operate all Lovelty components including data.

For more information on the privacy practices of AWS, please visit the AWS Privacy Terms web page:

  • Analytics: We may use third-party Service Providers to monitor and analyze the use of Lovelty.
    • Google Analytics

      Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of Lovelty. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

      You can opt-out of having made your activity on Lovelty available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

      For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:

  • Advertising: We may use third-party Service Providers to show advertisements to you to help support and maintain Lovelty.
  • DoubleClick for Publishers DoubleClick for Publishers is an advertising service provided by Google. For more information about DoubleClick for Publishers, please visit their Privacy Policy:
  • Mailerlite and marketing tools: As a part of the tools we use to promote Lovelty, we may use third-party Service Providers to send email newsletters and other marketing tools. Please visit Mailerlite Privacy Policy for additional information
  • Behavioral Remarketing: Qinnovation FZ LLC uses remarketing services to advertise on third party websites to you after you visited Lovelty merchants. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to Lovelty.
    • Google AdWords

      Google AdWords remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page:

      Google also recommends installing the Google Analytics Opt-out Browser Add-on - - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

      For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:

    • Twitter

      Twitter remarketing service is provided by Twitter Inc. You can opt-out from Twitter's interest-based ads by following their instructions:

      You can learn more about the privacy practices and policies of Twitter by visiting their Privacy Policy page:

    • Facebook

      Facebook remarketing service is provided by Facebook Inc.

      You can learn more about interest-based advertising from Facebook by visiting this page:

      To opt-out from Facebook's interest-based ads follow these instructions from Facebook:

      Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook's Data Policy:


We do not knowingly collect or request personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we will take steps to remove that information from our servers.


We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


This privacy policy, its subject matter and its formation is governed brand construed in accordance with the law of the Dubai International Financial Centre (DIFC) and any dispute or claim arising out of or in connection with it shall be settled by the DIFC courts.


If you have any questions about this privacy policy, please contact us:

  • By mail: Office 128, Building 16, Dubai Internet City. P.O Box 500539, Dubai, UAE.
  • By email: